Why would I not take every Dallas luxury listing that is offered my way? This may sound counter intuitive to you. But when you are running a successful business like mine and are selling luxury homes in Dallas, you sometimes have to make difficult decisions. Occasionally, I meet a luxury home seller who is unrealistic about their Dallas luxury home’s value. When the desired price is so far above the market price, selling the luxury property is not likely to occur, no matter what I do to market it. I have to resist the temptation to take every listing and respectfully decline. I spend a great deal of time and money marketing my listings including social media marketing and internet marketing to attract home buyers relocating to Dallas from all across the country. So spending money on a property that has a low chance of selling is not a good business decision.
Taking luxury listings that don’t sell disappoints your clients and hurts the listing agent's reputation in the marketplace. Further, I believe in being transparent about property values so that the luxury homeowner can make an informed decision about selling. Unfortunately, some Dallas real estate agents will tell their prospective client whatever they want to hear just to get the listing. They then hope to wear the client down with price reductions or low offers (that are actually at market value).
I don’t believe this is a fair approach to the client. Even worse for the luxury home client, it’s usually the agents with less experience and qualifications who are willing to take a listing over the market price. In this case the client can be misled about price, and get lesser quality of service than they deserve. Some Dallas real estate agents think that they can play the numbers game and assume if they take 10 listings that maybe 2 will sell.
I would rather take 3 luxury home listings in Dallas and sell 3 luxury homes in Dallas! Being honest and up-front about luxury home values leads to better service to the homeowner, the buyers and the community. This fits with my mission statement – to provide the highest quality, quantity and spirit of luxury real estate service to my clients and the community in Dallas.
About us: Dallas Luxury Real Estate Agents
As top Dallas real estate agents, we take great pride in using our expertise, resources, and global connections to perfectly unite extraordinary places in a variety of lifestyle categories and price points. Discover why we are one of the most respected teams for buying and selling in the area Dallas. It is also important to highlight that luxury is an experience, not a set number. Price point does not define luxury. We provide the same elevated experience to every client. From sky residences in Downtown Dallas’ premier high rise buildings to distinguished properties throughout cities like Southlake, Highland Park and University Park, we offer real estate buyer and seller representation services that give our clients the edge when buying or selling real estate in Dallas metro area. Our commitment and daily dedication is to delivering a high level of expertise with extensive hyper local market knowledge, savvy negotiations and innovative technology.
